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Knobby is 10!

Article by Kiera-Lee Botfield - 31/10/2024

Knobby is 10!
Knobby is 10!

The cake was smashed, the beers were skulled & the dance floor was lit up. Knobby recently turned the Big 10 & we celebrated with a bash for the ages at Knobby HQ!

The journey to our epic 10 year celebration started in Chillagoe, Queensland in 2011 by founder & CEO Rob Rand. Getting dressed for a 6 hour round trip to the closest shops, Rob noticed his undies were lacking some flair! And they may have had just a few holes in them too. 

Rob knew the underwear industry could be improved. Not only when it comes to comfort & imagination but also the way we get undies. Instead of trudging to the shops to do your undie shopping, why not just get them delivered straight to your door via a subscription! 

Knobbys official birth came on October 11, 2014. That's when the first pair of Knobbys were sent. And as they say....the rest is history! 

The last 10 years have been all about determination, risk, creativity, imagination, excitement & a drive to continually overcome adversity. Knobby puts the power in your pants to be your most confident self. 

Let’s flick through some snaps & reminisce on a night spent with good people & good vibes! The hangover was well worth it…..

Party goers were greeted with our very own Knobby Angel.

Minglin' in style! We had a Mexican food truck, Caravan bar & a DJ pumping the tunes all night long!

 Speech time!

We needed a 100% certified tradie on site to oversee the action. 

Chocolate & Chilli flavoured Birthday Cake. Perfect mix of sweet & spicy. Just like Knobby!

 Quick drink stop! 

Cutting a rug....Sprinkler? Vogue? Running Man? 

Our very own Mel posing in front of her Heart of Gold design. A design we released in conjunction with International Women's Week. 

We appreciate all the rad support we’ve gotten over the years. Without our loyal Knobby Nation, we wouldn’t be the innovative brand we are today! Let's continue to make shit happen!