Genuine Australian
Merino Wool
SHOP MERINO UNDERWEAR
Genuine Australian
Merino Wool
SHOP MERINO UNDERWEAR
Australian farm. Australian sheep. Australian wool. Australian owned. Australian made.
We’re proud to be recognised as ‘genuinely Australian’, and certified to carry the iconic Australian Made and Owned logo.
The logo is Australia's most trusted, recognised and widely used country of origin symbol. You can be sure this underwear is authentic, premium-quality, originating from our clean, green environment and made to demanding Australian standards.
Why Merino
Wool?
Natural, Renewable and Biodegradable
Merino wool is the most comfortable wool in the world. As a circular fibre, wool is 100% natural, 100% renewable and 100% biodegradable. Finer than human hair, Merino wool is gentle on even the most sensitive skin.
Merino is super lightweight, soft, non-itchy, non-clammy, warm in the cold and cool in the heat, and has a miraculous ability to resist odour allowing for multiple wears before tossing in the wash.
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100% Natural
Wool is 100% natural and grown year-round by Australia’s 68 million sheep, consuming a simple blend of water, air, sunshine and grass.
100% Renewable
Every year, Australian sheep produce a new fleece, making wool a renewable fibre.
100% Biodegradable
When wool fibre is disposed of, it will naturally decompose in soil in a matter of years, slowly releasing valuable nutrients back into the earth.
Wrinkle-resistant
At a microscopic level, each Merino wool fibre is like a coiled spring that returns to its natural shape after being bent. This gives Merino wool garments a natural resistance to wrinkles.
Naturally Breathable
Merino wool is one of the most breathable fibres. Wool fibres can absorb large quantities of moisture vapour and then move it away to evaporate into the air.
Warm and Cool
Merino wool is an active fibre that reacts to changes in body temperature. So it helps you stay warm when the weather is cold, and cool when it is hot.
Odour-resistant
Merino wool can absorb moisture vapour which means less sweat on your body. Merino wool absorbs the odour molecules from sweat, which are only released upon washing.
Soft on the Skin
Merino wool fibres are extremely fine, enabling them to bend far more than traditional, coarser wool fibres. This makes Merino wool feel soft and luxuriously gentle next to your skin.
Naturally Elastic
Natural elasticity helps Merino wool garments stretch with you, yet return to their original shape. So Merino wool clothing is ideal for wearing when exercising.
Woolmark Certified
To ensure you’re wearing the highest quality product, this range has been Woolmark certified, guaranteeing durability, performance and quality, while making sure woolgrowers uphold the health and wellbeing of Australian sheep.
It has been tested by independent laboratories to ensure it passes Woolmark’s rigorous standards of wool content, colourfastness to light and liquid, durability and laundry testing.
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The Wool
The world’s best Merino wool comes from Australia, which provides 81% of the world’s superfine wool, from woolgrowers using sustainable farming practices.
The average human hair is between 50 to 100 microns. The Merino wool we’ve used is superfine with a diameter of 18.9 microns, which shows just how soft this premium fibre is.
- Pasture eaten by sheep.
- Wool gets converted to clothing.
- Garments can be reused or recycled.
- Recycled products can be composted and returned to the soil.
- Pastures are regerated
- Pasture eaten by sheep.
- Wool gets converted to clothing.
- Garments can be reused or recycled.
- Recycled products can be composted and returned to the soil.
- Pastures are regerated
Desireable Details
Packaged in a beautiful reusable tin box with an embossed logo, we wanted to create something luxurious that aligned with our values of sustainability and quality. The tin is a nod to vintage clipper blade tins that are now collector’s items.
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