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Genuine Australian
Merino Wool

SHOP MERINO UNDERWEAR

Genuine Australian
Merino Wool

SHOP MERINO UNDERWEAR
AUSTRALIAN MADE AND OWNED

Australian farm. Australian sheep. Australian wool. Australian owned. Australian made.

We’re proud to be recognised as ‘genuinely Australian’, and certified to carry the iconic Australian Made and Owned logo.

The logo is Australia's most trusted, recognised and widely used country of origin symbol. You can be sure this underwear is authentic, premium-quality, originating from our clean, green environment and made to demanding Australian standards.

Woman shearing wool

Why Merino
Wool?

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Natural, Renewable and Biodegradable

Merino wool is the most comfortable wool in the world. As a circular fibre, wool is 100% natural, 100% renewable and 100% biodegradable. Finer than human hair, Merino wool is gentle on even the most sensitive skin.

Merino is super lightweight, soft, non-itchy, non-clammy, warm in the cold and cool in the heat, and has a miraculous ability to resist odour allowing for multiple wears before tossing in the wash.

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Models wearing the Merino Wool Product
Sheeps
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POWERFUL NATURAL FIBRE
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Models with the Merino Wool Product
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Woolmark Certified

To ensure you’re wearing the highest quality product, this range has been Woolmark certified, guaranteeing durability, performance and quality, while making sure woolgrowers uphold the health and wellbeing of Australian sheep.

It has been tested by independent laboratories to ensure it passes Woolmark’s rigorous standards of wool content, colourfastness to light and liquid, durability and laundry testing.

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The Wool

The world’s best Merino wool comes from Australia, which provides 81% of the world’s superfine wool, from woolgrowers using sustainable farming practices.

The average human hair is between 50 to 100 microns. The Merino wool we’ve used is superfine with a diameter of 18.9 microns, which shows just how soft this premium fibre is.

  1. Pasture eaten by sheep.
  2. Wool gets converted to clothing.
  3. Garments can be reused or recycled.
  4. Recycled products can be composted and returned to the soil.
  5. Pastures are regerated
Merino Wool Lifecycle
  1. Pasture eaten by sheep.
  2. Wool gets converted to clothing.
  3. Garments can be reused or recycled.
  4. Recycled products can be composted and returned to the soil.
  5. Pastures are regerated
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Desireable Details

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Packaged in a beautiful reusable tin box with an embossed logo, we wanted to create something luxurious that aligned with our values of sustainability and quality. The tin is a nod to vintage clipper blade tins that are now collector’s items.

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Merino Packaging