Take your mark. Get Set. GO!
Come behind the scenes of our latest campaign which showcases our patriotic collection dedicated to our national athletes who will compete for gold on the world stage at the most prestigious sporting competition in history. The athletic theme of the collection led our creative team to the track to capture the essence of camaraderie, sportsmanship, and unwavering spectator support.
Captured during golden hour at The University of the Sunshine Coast athletics track, this collection was brought to life across the bleachers and the track, utilising all of the equipment the track and field club had to offer.
Our models dodged the keen runners also using this busy public space and laughed along with the spectators who watched them compete in everything from push-ups to piggy-back contests in their underwear, just to get that perfect shot.
The Collection
The Supporters Collection includes two designs: G’Day and Kia Ora.
Both designs feature quintessential national icons like a pair of double pluggers and an Akubra in the iconic green and gold colour palette for Australian supporters and the Hei-Tiki, Te Papa, and Koru fern in the classic black and silver for our New Zealand supporters from across the ditch.
Get behind your country by showing your behind for your country.
#AussieBehinds | #KiwiBehinds
Ahead of and during every major Aussie and Kiwi Sporting event, we challenge our passionate fans to share fun videos of them shaking their behind in their Knobby Undies with the tag #AussieBehinds or #KiwiBehinds. The WINNER will receive a year subscription to Knobby.
