Keep Calm and Carry On: A Proper English Football Tribute

Some things are unmistakably English.

Red phone boxes. A pint at the pub. Big Ben. Questionable weather. And the collective emotional rollercoaster that comes with tournament football.

For the first stop in our Around The World Collection, we're heading to England with Keep Calm and Carry On, a design packed with iconic British imagery and timed perfectly for the 2026 FIFA World Cup.

Created in collaboration with Australian artist Sindy Sinn, this release captures the energy, humour and unwavering optimism that follows England fans into every major tournament.

Football, Hope & Heartbreak

Every four years, football transforms from a sport into a national personality trait.

England fans know the drill. The anticipation. The predictions. The group chats. The belief that this might finally be the year.

Whether you're watching from a packed pub, a mate's lounge room or the other side of the world, the ritual remains the same: keep calm, carry on, and back the Three Lions.

This collection celebrates the culture that surrounds the game just as much as the game itself.

Meet The Artist: Sindy Sinn

Sindy Sinn is an Australian illustrator and mural artist known for creating bold, energetic artwork that blends street culture, music, travel and storytelling.

His work is instantly recognisable for its vibrant colour palettes, hand-drawn character and ability to pack layers of personality into every design. From large-scale murals and festival artwork to commercial collaborations, Sindy creates pieces that feel playful, loud and unmistakably human.

For Keep Calm and Carry On, he took classic British iconography and gave it the signature Sindy treatment: transforming familiar symbols into a lively, football-inspired pattern designed to feel like match day in wearable form.

The Design

Look closely and you'll spot a collection of British favourites woven throughout the artwork:

• Red phone boxes
• Big Ben
• Union Jacks
• Royal Guards
• Teapots and pints
• Footballs
• Punk-inspired details
• Traditional English motifs

The result feels part souvenir, part supporter kit and part visual love letter to England.

It's bold without taking itself too seriously; exactly how football should be.

Match Day Ready

Whether you're cheering from the couch, the pub or the stands, Keep Calm and Carry On has you covered.

Available in Naturals across:

• Men's Trunk
• Men's Long Leg
• Women's Bralette
• Women's Shortie
• Women's G-String
• Women's Bikini

Built with all the comfort you'd expect from Knobby and designed to survive the full 90 minutes (plus extra time).

Around The World Continues

The Around The World Collection celebrates cultures, communities and creative voices from across the globe through original artist collaborations.

England is our first destination; a tribute to football fandom, British culture and the beautiful game that somehow manages to break hearts and unite people at the exact same time.

As the world gears up for the 2026 FIFA World Cup, there's only one thing left to do.

Keep Calm and Carry On.