Get Ready, Strap Yourselves In. We Are About To Spin A Yarn
Our Story
It was a hot and dusty summer during 2011 in a tiny town called Chillagoe in remote far north Queensland.
Getting dressed for another six-hour round trip to the closest shops, Rob noticed his undies not only lacked imagination but had more holes than a fishing net. He figured underwear could be far better: more comfortable, more creative, and a whole lot more fun. Plus, he knew from experience, there are better things to do than underwear shopping. There was no simpler way to receive underwear than to your door, each month via subscription.
Knobby is the Sunshine Coast brand that turned everyday underwear into wearable art. In 2014, Rob Rand packaged the very first pair on his dining room table and launched what became Australia’s first subscription underwear brand. Today, Knobby is recognised globally, selling one pair every 36 seconds and shipping more than a million pairs each year to customers in over 19 countries.
With a bold purpose to help people feel unapologetically themselves, Knobby took underwear from a forgotten necessity to a lifestyle of confidence and fun. Every design, detail and story is created as an experience.
Sustainability and social impact are stitched into everything we do. From BottleBlend fabric made with recycled plastic bottles to Naturals fibres crafted from raw wood, Knobby proves comfort, performance and responsibility can go hand in hand. Beyond the product, Knobby supports causes that help sick children, provide safe shelter for women, reduce ocean plastic, and empower our team to volunteer with local charities.
Rooted proudly on the Sunshine Coast, Knobby operates from a 1,800sqm purpose-built HQ and a flagship retail store. Recognised by the AFR as one of Australia’s Best Places to Work and now the official underwear supplier to the Australian Olympic Team, Knobby shows that a regional business can lead with imagination, purpose and worldwide impact.
From garage to global, Knobby proves underwear can be more than just a product. It can be a platform for creativity, community and confidence.
The Official Underwear of Fun!
Surprise package
to your door
But the true idea for Knobby isn’t just about the undies themselves. They’re shipped direct to your door every month, no fees, no hassle. You’ll never get the same design twice, so every time you open the box it’s a surprise package for your package. No more shopping and no more running out of undies! You’re part of an exclusive club, a member of a worldwide fraternity of geniuses who’ve figured out the secret to eternal nether-region happiness. Join for as little time as you want: no lock-ins, no minimum spends, no cancellation fees. It’s just the best way to get the best undies.
Our Mission
Our mission is to continually surprise our community with originality, innovation and creativity.
We are focused on providing an extraordinary experience to have a positive impact on people's lives all day, everyday.
We are focused on providing an extraordinary experience to have a positive impact on people's lives all day, everyday.
Our Purpose
Amazing underwear delivered monthly to give people the power to be their most confident self.
Our Vision
To be known as the most creative and sustainable underwear brand in the world.